Researcher biography

Sarah is an Associate Professor in Marketing and Law at the University of Queensland. Sarah has multidisciplinary training in law, marketing and psychology and has practiced previously as a commercial lawyer and manager. She has won awards for her undergraduate and postgraduate teaching and is currently teaching sports law. She has conducted research and consultancy in sport, governance and marketing with industry, government and the not-for-profit sector nationally and internationally. She has published in leading academic peer reviewed journals and her expertise extends to sports law, marketing and management, consumer behaviour and branding. Sarah is the academic lead of a global sports technology accelerator at UQ, in partnership with the HYPE Foundation, and previously led the MBA program to a ranking of 1 in Australia and 10th globally during her four-year tenure. Sarah is Deputy Chairman of the Brisbane Lions AFL club and holds several Non-Executive Directorships including the Wandering Warriors and Sports Analytics, and is currently on the National Education Advisory board for the Australian Institute of Company Directors.